Cat Jones and Devra Prywes at Unruly
Cat Jones and Devra Prywes of Unruly at London launch of the Best of Branded Content Marketing: Volume II (BOBCM) on nurturing audiences rather than shouting at them, and consistency of the engagement.
View ArticleAdjust Your Set’s Christopher Lockwood
Adjust Your Set’s Editorial & Publishing Director Christopher Lockwood at London launch of the Best of Branded Content Marketing: Volume II on the future of the approach.
View ArticleBCMA’s CEO Andrew Canter
The BCMA’s CEO Andrew Canter at London launch of the Best of Branded Content Marketing: Volume II on the future of the approach.
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Social Media Week with Like Minds
Our Partners Like Minds have kindly offered BCMA Members a number of free tickets to attend Social Media Week in London between 22nd and 26th September. This year Like Minds are at CrowdShed, the new...
View ArticleBOBCM Panel at Cristal
The BCMA worked with Global Council and UK Advisory Board member Justin Kirby to put a panel together as part of theBranded Entertainment & Content Summit (BEC) at Cristal Festival last month. This...
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BCMA Supports Digiday Content Marketing Awards
The BCMA have partnered with Digiday to support their Content Marketing Awards, which feature the following categories: Best Branding Campaign – Consumer A digital branding campaign on at least one or...
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BOBCM Panel at BVE 2015
The BCMA have helped put a panel together with our partners at BOBCM for the BVE 2015 at Excel London on 25th February. How Brands are Creating and Distributing their own Content Branded content is...
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What does traditional media bring to the branded content table?
BCMA Advisory Board member Justin Kirby (aka @Juzzie) spoke last week at the Digital Media Expo 2015 we supported that was hosted by the World Association of Newspapers and News Publishers (WAN –...
View ArticleThe Jury’s In: the challenges of evaluating your branded content
As part of the BCMA’s support of The Drum’s inaugural Content Awards our advisory board member on BOBCM partner has been speaking to industry experts around the globe about the challenges of evaluating...
View ArticleBrand2Global 2015, London
We are delighted to be continuing our support for the 2015 Brand2Global Conference. The Agenda, Speakers, and Sessions, to be held September 30 – October 1 in London, are now published on the...
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The Good, the Bad and the Ugly: What makes for Great Content these days?
‘Content is king’ – the prominent phrase popularised by Bill Gates in 1996, and repeated by digital marketers for almost 20 years. Now, more so than ever, it seems that Billion-dollar Bill’s philosophy...
View ArticleBOBCM Global Edition 2015
BOBCM Global Edition 2015 – The film of the ebook produced by Alphagrid and BCMA. Featuring the ‘best of the best’ case studies and insight from Justin Kirby, Co-Founder/Curator, BOBCM, Andrew Canter,...
View ArticleNew Formula for Branded Content
An important part of the Branded Content Marketing Association’s (BCMA’s) overall strategy is it’s commitment to establishing an academic understanding of branded content alongside championing best...
View ArticleFree BOBCM 2015 Global Edition available now exclusively via Edition Digital
We’re thrilled to announce the exclusive publication of ‘Best of Branded Content Marketing 2015: Global Edition’ on the Edition Digital Smart Digital Publishing System. This third annual global title...
View ArticleThe Future of Content Marketing Summit 2016
THE FUTURE OF CONTENT MARKETING SUMMIT 2016 – 21st April 2016, London The Future of Content Marketing Summit 2016 is taking place in London and is set to be one of this year’s highlights, in the...
View ArticleNEW AT CANNES LIONS – LIONS ENTERTAINMENT – 23 & 24 JUNE 2016
We are delighted to be partnering with Lions Entertainment which is a new two-day event at Cannes Lions where brands, agencies and the creators of entertainment can focus on producing outstanding...
View ArticleBCMA Leadership Series: Creativity Matters – For Branded Content
As Cannes Lions celebrates creativity, this breakfast event asks what the impact of creativity is, and more importantly, why this matters. Come and hear Philip Thomas, Chief Executive, Lions Festivals...
View ArticleThe Content Marketing Masterclass, London, 22nd March 2016
The Content Marketing Masterclass will show brand senior management and technical leads how to produce and curate content to drive online traffic, physical footfall and sales. The Masterclass will...
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Social Media Week with Like Minds
Our Partners Like Minds have kindly offered BCMA Members a number of free tickets to attend Social Media Week in London between 22nd and 26th September. This year Like Minds are at CrowdShed, the new...
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BCMA Supports Digiday Content Marketing Awards
The BCMA have partnered with Digiday to support their Content Marketing Awards, which feature the following categories: Best Branding Campaign – Consumer A digital branding campaign on at least one or...
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